Bharti Patel – Avicenna Managing Director

Since the recent merger of Avicenna and Juno in September 2019 we have worked closely to better understand the needs of our members during this time of change. We recognise the challenge pharmacy is facing as the model changes, moving more towards a service led offering.

We are committed to support our members with a membership value offering that is reflective of their current and future needs from a profit, revenue, regulatory and services perspective.

We are delighted to announce that with immediate effect we are strengthening the leadership team at Avicenna by implementing the following changes:

Bharti Patel has been appointed to take up the newly created role of Avicenna Managing Director. Bharti brings with her a wealth of experience across retail pharmacy, homecare, NHS commissioning and Medtech. She has a successful track record of delivering outstanding value through commercial and operational performance as well as strategic partnerships with suppliers and customers.

Bharti will make it a priority to visit members with the team and will also be setting up a members’ advisory forum.

Salim Jetha will step into the role of Chairman. This new role will allow Salim to focus on innovation, strategic projects and member engagement. This is a key role as we invest in the development of the Avicenna offering by bringing new opportunities for our members. Salim will work closely with Bharti and continue to engage with and enhance our member relationships and industry networks, as well as contribute to strategic initiatives.

This is an exciting time for Avicenna and we look forward to accelerating our many planned initiatives to take Avicenna and its members to the next level.